01The challenge
The wellness app market was saturated with generic Western solutions. Saudi users had no single platform combining wellness tracking, goal management, and lifestyle recommendations that felt authentically Saudi.
Portfolio
Services
wellness / lifestyle / health / personalization / saudi-market
Client
TrueBalance
Country
Saudi Arabia
Timeline
2024
Year
2024
Client
TrueBalance
Services
wellness / lifestyle / health / personalization / saudi-market
Timeline
2024
Country
Saudi Arabia
Year
2024
TrueBalance
Comprehensive wellness and lifestyle platform built for Saudi users with culturally aware features.
The brief
The problem, and what we built
The short version, before the full delivery record.
02What we built
AbwabDigital built a dual-platform solution using React and Node.js with personalized dashboards, comprehensive wellness tracking, intelligent progress analytics, and a recommendation engine that adapts to seasonal factors like Ramadan.
