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Rasad

Portfolio

Client

ELBA & Candy

Services

e-commerce / home-appliances / bilingual / BNPL / woocommerce / saudi-market

Timeline

2024

Country

Saudi Arabia

Year

2024

ELBA & Candy

Official e-commerce platform for Italian home appliance brands ELBA and Candy in Saudi Arabia.

ELBA & Candy

The brief

The problem, and what we built

The short version, before the full delivery record.

01The challenge

A basic WooCommerce store would not suffice for premium Italian imports. The platform needed to deliver a luxury shopping experience with BNPL payments, bilingual Arabic/English support with proper RTL formatting, and robust product filtering across 14 categories.

02What we built

AbwabDigital built a heavily customized WordPress/WooCommerce theme with full bilingual support including proper RTL layout, integrated Tabby and Tamara BNPL, product comparison tools, advanced category filtering, and WhatsApp as a first-class support channel.

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