01The challenge
Traditional advertising in Kuwait was expensive and lacked targeting precision for local businesses. Fitness and beauty venues had underutilized screens showing generic content.
Portfolio
Services
adtech / digital-signage / iot / out-of-home-advertising / campaign-management / react
Client
Adspace
Country
Kuwait
Timeline
6–10 months
Year
2024
Client
Adspace
Services
adtech / digital-signage / iot / out-of-home-advertising / campaign-management / react
Timeline
6–10 months
Country
Kuwait
Year
2024
Adspace
Digital out-of-home advertising platform placing targeted screens in Kuwait's fitness and beauty venues.
The brief
The problem, and what we built
The short version, before the full delivery record.
02What we built
AbwabDigital built an integrated hardware-software platform with a React dashboard for campaign management and IoT-powered screen content delivery. Screens are remotely managed with automatic content rotation.
